In the ever-evolving world of education, where Massive Open Online Courses (MOOCs) have become a beacon of accessibility and innovation, a team of researchers—Muhammed Shittu, Anna Gorbunova, Christopher Lange, and Jamie Costley—embarked on a quest to decode a peculiar phenomenon: Why do students re-watch video lectures? Their study, published in the
Electronic Journal of e-Learning, dives deep into the intricate dynamics of video lecture design and its impact on student engagement. With insights drawn from over 1,500 surveys conducted at South Korea’s Open Cyber University (OCU), the researchers uncover the hidden forces that compel learners to hit the replay button.