In a world where education increasingly transcends borders, Ekaterina Minaeva, Ulyana Zakharova, and Svetlana Zhuchkova set off on a research journey to explore the untapped potential of Massive Open Online Courses (MOOCs) as a tool for attracting international students. Their study, published in EMOOCs 2025, asks a timely question: Can online learning platforms like Coursera and edX become the next frontier in global student recruitment?